Product ID: 976149

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Anna Dopico To Make Riders Faster Book

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£28.00
RRP £39.00 Save 28%

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Product ID: 976149

A journey from basement pipedream to Tour de France podiums, Ironman and the Olympics, To Make Riders Faster by Anna Dopico follows the captivating story behind the meteoric rise of Cervelo Cycles.

Beautifully told through a blend of photography, quotes and tales from inside the brand this is a great read for anyone with an interest in cycling and business.

Description

Anna Dopico To Make Riders Faster Book

To Make Riders Faster is the enthralling story of how Gerard Vroomen and Phill White took Cervelo Cycles from a basement project to the very top of pro cycling in less than a decade. The unique rollercoaster journey is relived through personal accounts, as well as tales from cycling and the business. Inspirational, motivating and engaging the book focuses as much on the unique culture of the brand as it does on the innovative engineering that stands them apart from the competition.

Presented as a 256-page hardback book with beautiful photography and insider quotes, it makes the perfect bedside or coffee-table read.

Features

  • 256-page hardback book
  • Photographs, quotes and the inspirational story behind Cervelo Cycles
  • Perfect for the coffee table
  • The ideal gift for cycling enthusiasts and budding entrepreneurs

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