Introducing the Sigma Sports Oakham Store

We are pleased to announce the opening of our second multisports store. Located in Oakham, Rutland, the store will be a hub for the active outdoor community in the area.

The 4000 ft2 retail space on South Street will house brands from across the road cycling, MTB, triathlon and run categories, offering the same premium shopping experience that our Hampton Wick store is known for.

The opening of a new store reflects our ambition to expand and deepen direct relationships with local cycling, running and triathlon communities. The South Street site was not only chosen for its ample space and warehouse facility, but also for its location in the heart of Leicester’s countryside - home to the well-known Rutland - Melton International CiCLE Classic.

Our Managing Director, Ian Whittingham says: “We are very excited to bring our retail offering to Oakham, a beautiful location with some stunning riding right on the doorstep. This expansion will allow us to engage with the cycling community around Leicestershire and beyond, bringing the same excellent levels of customer service that we’ve become renowned for in South West London.”

The store opening will create a number of career opportunities as Ian continues to explain: “Knowledgeable staff that deliver exceptional customer service are key to our success as a company. We’re immediately seeking applications from experienced retail professionals with a passion for cycling and triathlon.”

A range of roles are already advertised on our careers page.

If your bike requires a service, please do contact the Oakham workshop. 

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