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Latest Stories
Explore the latest Sigma Sports stories featuring the latest episodes of the Cafe Ride, Soigneur, deep dives into some of our favouite brands, bucket list cycling destinations much more.
The Sigma Sports Cafe Ride - Michael Matthews
The Sigma Sports Cafe Ride - Andrew Ridgeley
Dame Laura Kenny's Sigma Sports Bike Fit
Tour de France 2024 - Behind the Scenes with EF Education-EasyPost
Cafe Ride
Watch the latest episodes of our hit YouTube series featuring some of the biggest names in cycling and other stars who share a passion for all things two wheels. Don't forget to browse the kit featured in each episode!
The Sigma Sports Cafe Ride - Michael Matthews
The Sigma Sports Cafe Ride - Andrew Ridgeley
The Sigma Sports Cafe Ride - David O'Doherty
The Sigma Sports Cafe Ride - Greg Lemond
The Sigma Sports Cafe Ride - Tom Pidcock
The Sigma Sports Cafe Ride - Tadej Pogačar
Soigneur
Check out the latest Soigneur articles from Sigma Sports, designed to help you find the top cycling-friendly cafés, restaurants, and bars. Whether you're in need of a caffeine boost before your ride, a refreshing break in the middle, or a hearty meal to refuel after your adventure, this guide has got you covered.
Soigneur - Marna Coffee
Soigneur - Hambleton Bakery
Soigneur - Lodestar Coffee
Bucket List
We've produced a number of bucket list guides over the years, highlighting the places that any keen cyclist should really tick off.
A Cyclist's Bucket List: Girona
A Cyclist's Bucket List: HotChillee Rainmaker Rollercoaster
A Cyclist's Bucket List: Bikepacking in Kyrgyzstan
Brand Stories
At Sigma Sports we are proud to stock some of the leading brands in cycling. Check out these more in-depth stories with some of our favourite brands from over the years.
Pirelli Bicycle Tyres - An Obsession with Research and Development
Beyond The Bicycle - The Men Behind MAAP
CeramicSpeed - Behind The Brand
Other Stories
312 Kilometres Against The Clock
Welcome to The Anti Sofa Social Club
Colnago: Factory and Museum Visit
The History of Sigma Sport
The History of Sigma Sport - Part II
Behind the Scenes with the ITV Cycling Commentary Team