Latest News & Launches

Keep up to date with latest news from Sigma Sports and on top of all the latest launches including bikes, tech, clothing ranges and more. 

Introducing the Wahoo ELEMNT ACE Bike Computer

Introducing the Wahoo ELEMNT ACE Bike Computer

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First Look at New SRAM RED 2024

First Look at New SRAM RED 2024

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Tour de France 2024 - Behind the Scenes with EF Education-EasyPost

Tour de France 2024 - Behind the Scenes with EF Education-EasyPost

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Introducing the Specialized Roubaix SL8 Road Bike

Introducing the Specialized Roubaix SL8 Road Bike

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Introducing the Specialized Tarmac SL8 Road Bike

Introducing the Specialized Tarmac SL8 Road Bike

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Sigma Sports-Cannondale Race Team 2023 Riders and Sponsors

Sigma Sports-Cannondale Race Team 2023 Riders and Sponsors

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The Sigma Sports Cafe Ride

The Sigma Sports Cafe Ride

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Where to ride gravel bikes?

Where to ride gravel bikes?

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Introducing the Wahoo KICKR MOVE and SHIFT

Introducing the Wahoo KICKR MOVE and SHIFT

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A Closer Look at the Specialized S-Works Range

A Closer Look at the Specialized S-Works Range

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Bradley Wiggins Visits Sigma Sports

Bradley Wiggins Visits Sigma Sports

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Introducing Theragun Percussive Therapy Devices

Introducing Theragun Percussive Therapy Devices

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Introducing Ortlieb

Introducing Ortlieb

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Introducing Shimano Ultegra R8100 and Dura-Ace R9200

Introducing Shimano Ultegra R8100 and Dura-Ace R9200

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Introducing Vel Luggage

Introducing Vel Luggage

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Announcing Sigma Sports new store in Oakham

Announcing Sigma Sports new store in Oakham

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Introducing Wahoo KICKR ROLLR and POWRLINK

Introducing Wahoo KICKR ROLLR and POWRLINK

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Introducing the Wahoo KICKR MOVE and SHIFT

Introducing the Wahoo KICKR MOVE and SHIFT

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Introducing Vel Wheels

Introducing Vel Wheels

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Introducing the Garmin Edge 540 & 840 GPS Cycling Computers

Introducing the Garmin Edge 540 & 840 GPS Cycling Computers

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Introducing: BMC Switzerland

Introducing: BMC Switzerland

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